Digital Marketing Manager Job Description | Free Template
Free Template
Digital Marketing Manager Job Description | Free Template
A ready-to-use JD that attracts strong eCommerce marketers
A sharp digital marketing manager job description does two jobs at once: it filters out the wrong applicants and it sells the role to the right ones. Vague, kitchen-sink adverts pull a flood of poor-fit CVs, while a clear, honest brief attracts the marketers who can actually grow your revenue. This page gives you a free digital marketing manager job description template you can copy and adapt, plus the responsibilities, skills and salary detail to include, and a few honest tips on making the advert convert. It is written for eCommerce and digital brands, where marketing is the growth engine.
Copy the template, tailor it to your brand and channels, and post with confidence. If you would rather we found the person for you, our specialist team is a message away.
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Free, ready-to-use JD
Free, ready-to-use JD
£40-55k
Typical UK salary
Typical UK salary
6
Sections to include
Sections to include
REC
Member, UK recruitment standard
Member, UK recruitment standard
Quick Answer
A strong digital marketing manager job description covers six things: a short role overview, key responsibilities, the skills and experience required, nice-to-haves, what you offer, and how to apply. Keep it specific to your channels and honest about the level.
Copy the template below, swap in your brand, platform and pay, and cut anything that does not apply. Shorter and clearer beats long and generic every time.
Section 01
What a Digital Marketing Manager Actually Does
In an eCommerce brand, a digital marketing manager owns the plan, the budget and the channel mix that bring customers to the store and keep them coming back. They set the strategy across paid media, SEO, email and CRM, content and social, then work with specialists or agencies to run it, report on performance, and steer spend toward what returns. It is a role that sits between strategy and delivery, so the job description needs to reflect both.
Before you write your digital marketing manager job description, get clear on the level. A manager in a small brand may run channels hands-on; in a larger team they lead specialists. Naming that up front saves everyone time. For the broader function, see our digital marketing manager jobs and marketing recruitment pages.
Section 02 · Copy This
The Digital Marketing Manager Job Description Template
Copy the block below and adapt the bracketed parts. Keep it tight, and delete anything that does not apply to your brand.
Need a different role? Browse our other free templates, including the CRM manager, PPC specialist and SEO specialist job descriptions, or the guide on how to write an eCommerce job description.
Section 03 · The Detail
Skills to Put in the Job Description
The requirements block is where most adverts go wrong, so it earns its own note. In your digital marketing manager job description, include the skills that predict success, and cut the wish-list padding. A tight requirements section attracts confident applicants; a 20-line list scares off the strong ones and invites the rest.
Section 04 · Pay & Tips
Salary and Tips to Make It Convert
A UK digital marketing manager typically earns £40,000 to £55,000, rising toward £65,000 for senior or growth-focused roles in London. Publishing the range in your digital marketing manager job description lifts applications and filters out mismatches early, so include it. Three quick tips: lead with the mission and the brand, keep the requirements to the few that matter, and make the apply step short.
Benchmark the number against the UK eCommerce Salary Guide, and if the role is proving hard to fill, weigh the total in our cost to hire eCommerce talent breakdown.
Section 05
Rather We Found the Person?
A good digital marketing manager job description brings applicants, but the strongest marketers rarely apply to adverts. If you want the person rather than the pile of CVs, we reach passive candidates directly and screen them on the revenue they have driven. Elite X is a specialist eCommerce and digital agency, and a member of the REC.
See how a specialist works in how an eCommerce recruiter fills roles faster, or explore the marketing recruitment agency service.
FAQ
Frequently Asked Questions
01What should a digital marketing manager job description include?
A digital marketing manager job description should include a short role overview, key responsibilities, the required skills and experience, nice-to-haves, what you offer including salary, and how to apply. Keep it specific to your channels and honest about the level, and cut any wish-list padding that scares off strong applicants.
02What does a digital marketing manager do?
They own the marketing plan, budget and channel mix across paid media, SEO, email and CRM, content and social, set targets for traffic, conversion and revenue, and work with specialists or agencies to deliver and report. In eCommerce they sit between strategy and hands-on delivery.
03What salary should the job description show?
A UK digital marketing manager typically earns £40,000 to £55,000, rising toward £65,000 for senior or growth roles in London. Publishing the range lifts applications and filters out mismatches, so include it rather than writing “competitive”.
04How long should the job description be?
Shorter is better. Aim for a screen or so: a punchy overview, five or six responsibilities, four or five real requirements, the offer and a simple apply step. Long, generic adverts attract volume, not quality.
05Can I use this template for free?
Yes. Copy the template, adapt the bracketed parts to your brand and channels, and post it. If the role proves hard to fill, or you would rather reach passive candidates, our specialist team can run the search for you.
Sources and Further Reading
- REC: Recruitment & Employment Confederation
- Elite X Recruit: How to Write an eCommerce Job Description
- Elite X Recruit: UK eCommerce Salary Guide
- Elite X Recruit: Marketing Recruitment Agency
By the Elite X Recruit team, a specialist UK eCommerce recruitment agency and REC member. Salary figures are indicative UK benchmarks for 2026.
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