In eCommerce, a strong CRM manager can lift repeat purchase rate, improve email revenue, tighten customer journeys, and keep loyalty activity on track. Yet many brands still benchmark the role too loosely. They compare it with a general marketing manager, use a broad national average, then wonder why shortlisted candidates drop out or leave within a year. That is usually where the problem starts. Current UK salary data puts CRM manager pay in a wide band. IT Jobs Watch shows a UK median of £55,000, with London median pay at £61,250. Glassdoor’s London estimate sits at £52,209, while other market […]