Some head of eCommerce jobs are built around real commercial ownership. Others are a pile of unresolved problems with a better title attached. That is why so many senior candidates read a head of eCommerce job description and still cannot tell what the business actually wants. Is this role there to lead a trading function, steady a messy digital team, fix a weak site, or act as the online commercial lead? Too many ads try to cover all four. That confusion costs time. Candidates hold back because the scope feels muddy. HR teams brief the market too broadly. Interviews drift […]