Hiring a PPC manager gets expensive when the salary does not match the brief. That is where a lot of eCommerce brands get stuck. They want someone who can manage Google Ads, improve Shopping performance, handle reporting, influence budget decisions, and spot what is hurting margin. Then they attach a package built for a much narrower role. Across the UK, salary expectations for PPC managers and PPC specialists vary based on responsibility, channel scope, commercial input, and the level of ownership attached to the role. For eCommerce brands, that matters because paid search often touches revenue, margin, stock, promotions, and […]