You post a front end developer role. You get dozens of applications. Half are underqualified, a third are mismatched on salary expectations, and a handful are genuinely strong but already in conversation with three other companies. That is the UK eCommerce front end market right now. Demand is real, supply of specialist talent is tight, and salary expectations have shifted. If your benchmarks are even 12 months out of date, you will lose the right candidates before the second interview. This guide covers what front end developers actually earn across the UK, with a specific focus on eCommerce-relevant skills: React, […]