eCommerce Manager Job Description: Free Template + Salary
Job Descriptions
eCommerce Manager Job Description: Free Template, Skills and Salary Benchmarks
A sharp eCommerce Manager job description is the fastest way to attract candidates who can actually grow your online store. This guide gives HR managers and founders a free, copy-paste template, the skills and experience to specify, current UK salary benchmarks and a practical method for hiring the right person first time.
£45-65k
Typical UK salary
£80k
Senior manager top end
Free
Copy-paste JD template
3-5 yrs
Typical experience
Quick Answer
A strong eCommerce Manager job description defines the person who runs your online store day to day: trading, merchandising, conversion, platforms and reporting. It should set out the role purpose, key responsibilities, required skills, KPIs, reporting line and salary. In the UK an eCommerce Manager typically earns £45,000 to £65,000. The free template below is ready to copy, edit and post.
The role
What Is an eCommerce Manager
An eCommerce Manager owns the day-to-day performance of an online store. They trade the website like a shop floor: merchandising products, planning promotions, improving conversion, managing the platform and using data to grow online revenue. It is a hands-on, commercial role that blends marketing, analysis, project management and merchandising, and in most businesses it reports into a Head of eCommerce, eCommerce Director or commercial lead.
For HR managers and founders, the job description has to make that breadth clear without inflating the role into a leadership hire. Pitch it too junior and you attract executives who cannot run the channel; pitch it too senior and you are really writing a Head of eCommerce brief on a manager budget. The template below is calibrated for a genuine eCommerce Manager: someone who runs the store and delivers trading results, typically with three to five years of experience.
An eCommerce Manager job description should define a hands-on commercial role that owns the day-to-day running of the online store: trading, merchandising, conversion, the platform and reporting, usually reporting into a Head of eCommerce or Director.
Free template
Free eCommerce Manager Job Description Template
Copy the template below, replace the bracketed placeholders with your own detail, and trim any responsibilities that do not apply. It is ordered the way candidates expect to read a brief: purpose first, then scope, then what success looks like.
Job Title
eCommerce Manager
Reports To
[Head of eCommerce / eCommerce Director / Commercial Director]
Location
[Location, hybrid, two to three days in office]
Salary
[£45,000 to £65,000, plus bonus and benefits]
Role Purpose
To own the day-to-day running and commercial performance of [Company]’s online store, driving online sales, conversion and customer experience, and delivering against trading and growth targets.
Key Responsibilities
- Manage the online store day to day, including product listings, pricing and stock accuracy.
- Plan and deliver the promotional calendar and on-site merchandising.
- Drive conversion rate, average order value and revenue through testing and optimisation.
- Track and report eCommerce KPIs such as conversion, AOV and traffic, weekly and monthly.
- Run A/B tests and CRO activity to improve the customer journey and funnel.
- Manage and update the eCommerce platform, such as Shopify or Magento.
- Align with marketing on email, paid media, SEO and affiliate activity.
- Brief designers, content and development teams on site improvements.
- Support the wider trading and customer service operation as needed.
Skills and Experience
- Typically three to five years of eCommerce or digital experience.
- Hands-on experience with an eCommerce platform such as Shopify or Magento.
- Strong analytical skills, confident in GA4 and Excel.
- Understanding of CRO, UX and how they affect online sales.
- Working knowledge of digital marketing channels.
- Commercially minded, organised and able to manage multiple priorities.
- Clear communicator who works well across teams.
Key Performance Indicators
- Online revenue against target.
- Conversion rate and average order value.
- Site traffic and engagement.
- Promotional and campaign performance.
What We Offer
[Salary range, performance bonus, pension, hybrid working, staff discount, and learning and development budget.]
The detail
Key Responsibilities Explained
If you are tailoring the template, these are the responsibility areas that define the role. Keep them front and centre so candidates understand the job is about trading results, not just admin.
Trading and merchandising
Managing listings, pricing and stock, planning promotions and curating the on-site experience to drive sales.
Conversion and CRO
Tracking conversion, AOV and bounce rate, then running tests and funnel improvements to lift performance.
Reporting and analysis
Monitoring KPIs and producing weekly and monthly performance reports, using analytics to decide what to do next.
Cross-team coordination
Aligning with marketing on email, paid, SEO and affiliates, and briefing design, content and development teams.
What to look for
Skills and Experience to Specify
List the must-haves clearly and keep the nice-to-haves short. These are the capabilities to prioritise when specifying an eCommerce Manager.
Platform fluency
Hands-on experience with Shopify, Shopify Plus, Magento or similar. Depth in one platform beats a long list of names.
Analytics and data
Confidence in GA4 and Excel, and the ability to turn conversion and traffic data into commercial decisions.
CRO and UX awareness
An understanding of how UX and user journeys affect sales, with experience running structured tests.
Commercial communication
Clear, proactive communication across teams, translating commercial goals into day-to-day delivery.
Salary benchmarks
eCommerce Manager Salary Benchmarks
Always include a salary band in the job description, since roles without one are routinely skipped by strong candidates. A UK eCommerce Manager typically earns £45,000 to £65,000, with juniors from around £30,000 and senior managers up to £80,000. For the full picture across every role, see our UK eCommerce Salary Guide.
| Level | Experience | UK salary |
|---|---|---|
| eCommerce Executive | 0 to 2 years | £30,000 to £42,000 |
| eCommerce Manager | 3 to 5 years | £45,000 to £65,000 |
| Senior eCommerce Manager | 5 to 8 years | £60,000 to £80,000 |
| Head of eCommerce | 8 years and up | £85,000 to £110,000 |
Indicative 2026 UK ranges. Add roughly 10 to 25 percent for London. A performance bonus of 5 to 15 percent is common at manager level.
The playbook
How to Hire the Right eCommerce Manager
1
Define the level before you write
Be honest about whether you need a manager to run the store or a Head of eCommerce to lead it. The wrong level wastes the whole process.
2
Publish the salary and lead with impact
State the band, and open with the scope of the store and the trading goals. Candidates respond to a clear, commercial brief.
3
Test for commercial results at interview
Ask how candidates lifted conversion or grew revenue in a previous role. Look for specifics and metrics, not generic platform familiarity.
4
Work with a specialist recruiter
A specialist eCommerce recruiter reaches proven candidates who are not on the job boards, and benchmarks your offer against the live market.
Get the level right
Manager Versus Head of eCommerce
The most common mistake in an eCommerce Manager job description is blurring it with a Head of eCommerce role. An eCommerce Manager runs the store day to day and delivers trading performance, usually with limited or no direct reports. A Head of eCommerce owns the channel P&L, leads a team and sets the strategy, reporting into Director or board level.
The pay gap reflects that difference: an eCommerce Manager earns £45,000 to £65,000, while a Head of eCommerce commands £85,000 to £110,000. If your job description asks for P&L ownership, team leadership and strategy, you are writing a Head of eCommerce brief and should budget accordingly. Matching the title, scope and salary to the real level is the single biggest factor in a fast, successful hire.
Rule of thumb: if the role runs the store and delivers trading numbers, it is an eCommerce Manager. If it owns the P&L, leads a team and sets strategy, it is a Head of eCommerce. Write the job description to match.
Key Takeaways
An eCommerce Manager job description should define a hands-on role that runs the online store and delivers trading results.
Include role purpose, responsibilities, skills, KPIs, reporting line and a salary band. Use the free template above to start.
A UK eCommerce Manager typically earns £45,000 to £65,000, rising to £80,000 for senior managers.
Match the title, scope and salary to the real level, and test for commercial results at interview.
Hiring an eCommerce Manager?
Elite X Recruit is a UK specialist eCommerce recruitment agency. We help HR teams and founders scope the role, benchmark the salary and secure proven eCommerce Managers, fast. Talk to us about your next hire.
Getting Your eCommerce Manager Job Description Right
A precise eCommerce Manager job description does most of the hiring work for you: it sets the right level, the right salary expectation and a clear picture of the trading results you expect. Start from the free template above, tailor the responsibilities and KPIs to your store, and be clear about the level and the package. Three steps will keep your brief sharp.
1
Confirm the level, eCommerce Manager or Head of eCommerce, before you write a word.
2
Use the template, keep requirements tight and always publish the salary band.
3
Benchmark the salary with a specialist recruiter before the role goes live.
Frequently Asked Questions
What does an eCommerce Manager do?+
An eCommerce Manager runs the online store day to day: managing product listings, pricing and stock, planning promotions, improving conversion through testing and UX changes, tracking KPIs such as conversion rate and average order value, managing the platform, and coordinating with marketing, design and development teams. It is a hands-on, commercial role focused on growing online sales.
What should an eCommerce Manager job description include?+
An eCommerce Manager job description should include the job title, reporting line, location and working pattern, a salary band, a clear role purpose, key responsibilities, required skills and experience, the KPIs the role is measured on, and what the company offers. Leading with the trading scope and keeping requirements tight attracts stronger candidates.
What skills and experience should an eCommerce Manager have?+
An eCommerce Manager typically has three to five years of eCommerce or digital experience, hands-on knowledge of a platform such as Shopify or Magento, strong analytics skills in GA4 and Excel, an understanding of CRO and UX, working knowledge of digital marketing channels, and clear cross-team communication. A track record of growing online sales matters more than any specific qualification.
How much does an eCommerce Manager earn in the UK?+
A UK eCommerce Manager typically earns £45,000 to £65,000, with junior or executive-level roles from around £30,000 to £42,000 and senior eCommerce managers reaching £60,000 to £80,000. London pays roughly 10 to 25 percent above the national average, and a performance bonus of 5 to 15 percent is common at this level.
What is the difference between an eCommerce Manager and a Head of eCommerce?+
An eCommerce Manager runs the online store day to day and delivers trading performance, usually with limited or no direct reports, earning £45,000 to £65,000. A Head of eCommerce owns the channel P&L, leads a team and sets strategy, reporting into Director or board level, and earns £85,000 to £110,000. Match the title, scope and salary to the level you actually need.
What KPIs should an eCommerce Manager be measured on?+
An eCommerce Manager is typically measured on online revenue against target, conversion rate and average order value, site traffic and engagement, and the performance of promotions and campaigns. KPIs should be set in line with the wider business goals and reviewed weekly and monthly, so the role stays focused on commercial outcomes rather than activity alone.
How do I hire an eCommerce Manager?+
To hire an eCommerce Manager, first confirm the level you actually need, then write a clear job description with a published salary band that leads with the trading scope. Keep the requirements tight, test for commercial results at interview by asking how candidates grew revenue or conversion, and consider a specialist eCommerce recruiter to reach proven candidates and benchmark your offer against the market.
Should an eCommerce Manager job description include a salary?+
Yes. Around 60 percent of candidates skip job adverts with no stated salary, so including a band widens your pipeline and sets the right expectation from the start. For an eCommerce Manager, a band of £45,000 to £65,000 fits most UK roles, adjusted up for London or for senior managers. Always benchmark against the current market before publishing.
Sources
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